Russet Studio
Russet is a premium furniture brand that celebrates Indian heritage and craftsmanship through designs that is functional, elegant and contemporary.
Russet has a deep passion for the vibrant, artisanal traditions of India. Our design philosophy is to create hand crafted furniture pieces reimagined for the modern connoisseur.
The Challenge was to create a unified Identity of the brand across all the channels that represented the Indian handcrafted essence and yet be contemporary at the same time.
The visual language of the brand was articulated through the Brand book that was created as a guideline for all the marketing and promotional creatives.
The Brand was successfully launched in 2019 at a top furniture fair in Mumbai.