An Intelligent Packaging Design for an Intelligent Robot
Addverb Technologies is amongst India’s leading automation solution providers operating in the intralogistics space with a range of products and solutions to enable smarter warehouses. The need for Addverb Technologies in today’s technologically advanced industries is to signal the next level of growth.
Addverb Technologies came with a whole new product to make warehouses more efficient. Cruiser is a friendly intelligent robot, which makes the option of vertical space utilization possible for businesses.
What was our Challenge?
Cruiser is a pallet shuttle robot that helps you manage your inventory by finding space that’s there but you can’t see. With a box that is heavy as any other industrial equipment, we were challenged to make an attractive and interactive unboxing experience.
So, we put together a set of keywords that best described what Cruiser stands for.
High Productivity
Space Optimisation
Easy Operation
Improved Accuracy
Creating Space
Using Vertical Space
Smooth and Vast
Technology
Innovation
The Turtle Solution
The big question was… how do we represent this unique product most creatively? After many brainstorming sessions, our answer was – OPTICAL ILLUSION!
We worked together to design an optical illusion that perfectly symbolized the message of ‘creating space you never saw before’. By changing the way you look at things, you can create more space!
The optical illusion was a set of many elements coming together to showcase the true essence of the product in the most interactive way for the consumer. We created an unboxing experience through which the specifications of the product were communicated just through the top of the box!
Want to read the complete case study of we landed on this idea? Read it here.
Cheers,
Turtle Talks