A case study by The Turtle Story

India's favourite snacks

Hits the perfect notes Hover the colours to play the range

Slow roasted, packed with goodness and impossible to miss. Holistiq gives everyday snacking a brand-new personality.

7packs launched and sellingHolistiq · Live range
1stbroccoli chips in IndiaHolistiq · A first
17–19%yearly growth in India's healthy snackingRiding the wave
Scroll to unwrap
Holistiq Slow Roasted Broccoli Chips, front of pack
1st
Herb
greenStamp
blue

Hero pack · Slow Roasted Broccoli Chips

What the eye sees, in order.

  1. 1ST

    Colour

    Herb green hugs a cool blue stamp. It's the first thing you spot, all the way across the aisle.

  2. 2ND

    Brand mark

    HOLISTIQ, big and white at the top of the stamp. Recognisable in a glance.

  3. 3RD

    Flavour name

    Slow Roasted Broccoli Chips. Clear, confident and very craveable.

  4. 4TH

    Key claims

    Gluten Free up top, Zero Preservatives below. The promises land right where the eye travels next.

  5. 5TH

    Supporting info

    Broccoli and tapioca, baked to a crunch, signed off with Bite karo, Fit raho.

Back of pack

Turn it around. The back shines too.

Same stamp, same colours, now carrying every detail in a tidy, easy read.

↔ Drag to spin
Front of the Broccoli Chips pouch
Back of the Broccoli Chips pouch with nutrition facts, icons and ingredients
Nutrition, crystal clear
Goodness in icons
Every ingredient, named
Follow, scan, order
0°FRONT

The full range

Seven flavours. Seven colours. One family.

Hover a pack to see what makes it special

The colour insight

Fourteen loud colours. One grey.

Switch the colour off and every pack lands on the same tone. All fourteen flavour colours sit at L* 58. Loud personality, perfectly balanced contrast.

Keep scrolling for the grey sweep

Live. Loved. Ready.

On shelves, online and on feeds. Holistiq is out in the world and finding its fans.

Live onlineliveholistiq.comAll 7 packs, shipping across IndiaD2C · Pan-India
On shelfMumbai & PuneModern trade and gourmet storesRetail
Most loved#1 sellerBroccoli Chips, the favourite across every channelBestseller
Community4k+followers and growing on Instagram at @liveholistiqSocial
GiftingCorporate giftingProgramme live and availableB2B

The Turtle Story × Holistiq

Design partner from day one.

STEP 01

From scratch

A blank page, a big idea and a snack brand ready to be born.

STEP 02

Packaging design

One stamp system, seven flavours, a colour for every craving.

✓Line-up
✓Timing
✓Go live
STEP 03

Launch decisions

Side by side on the big calls that took seven packs from studio to shelf.

STEP 04

Marketing

Posters, motion and social that keep the crunch going on every feed.

THE RESULT

A brand built end to end, by one partner.

Packaging, launch decisions and marketing, all with The Turtle Story.

Bite karo.
Fit raho.

Seven packs live, a community that loves them, and plenty more crunch where this came from.

Case study by The Turtle Story·Design partner to
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