Case study · Exhibition branding

A palace for India's largest apparel trade show

For the 83rd National Garment Fair, the Men's & Women's Show organised by CMAI, we created a Royal Heritage setting. Scalloped arches, glowing jharokha niches and illustrated palace gardens carry one architectural language from the arrival gates to the exhibition floor.

Built hall entrance: a cream scalloped arch framed by glowing gold niches and painted floral vines, with a chandelier visible inside

Client: The Clothing Manufacturers Association of India (CMAI)
Event: 83rd National Garment Fair, Men's & Women's Show
Date: July 2026
Creative direction: Royal Heritage
Scope: Exhibition graphics and spatial design

About the Exhibition

83^rd

National Garment Fair
Men's & Women's Show

A Royal Heritage setting for exhibition graphics and spatial design.

Edition: 83rd
Design scope: Graphics and spaces
Edition date: July 2026

Project objective

A distinctive Royal Heritage setting.

One architectural language across arrival gates, hall entrances, wayfinding and the exhibition floor.

Heritage blue arrival gate for the men's show

Hall entrance arch with illuminated niches

Concourse with overhead banners and a directional pylon

Palace-garden facade beside a maroon patterned carpet

Sandstone palace courtyard with a formal garden and fountains lit at dusk

Royal Heritage

A palace-inspired setting for the fair

Scalloped arches, ornamental details and illustrated palace gardens.

Moodboard

Creative references

Textiles, ornament and palace architecture set the tone.

Moodboard of red and gold block-printed textiles, painted arch panels, velvet swatches and a decorated elephant before a fort

One Show, Two Palettes

The men's and women's halls each carry their own palette, drawn from Indian miniature painting.

Miniature-style illustration of a man in a sherwani under a painted arch overlooking a lake palace

Men's Colour Palette

Heritage blue with warm earth tones

Stone#CEC8B8

Ochre#DDA045

Camel#C08251

Terracotta#9D4738

Heritage blue#416A80

Miniature-style illustration of a woman in a wine lehenga under a flowering arch overlooking a lake palace

Women's Colour Palette

Wine and rose with soft natural tones

Wine#923B5B

Rose#B6728B

Sage#AABAAF

Ivory#E1D7BE

Olive#9F9677

Architectural Elements

Design references

Archways, jharokhas and jaali screens define the spatial language.

Sandstone scalloped arch on two columns — Scalloped arch

Carved wooden jharokha balcony window — Jharokha

Lattice jaali screen panels with arched tops — Jaali screens

Decorative Props

Design references

Traditional objects extend the heritage setting beyond the printed graphics.

Embroidered hand pankha fan — Pankha

Ornate gilded oval mirror — Ornate mirror

Carved antique side tables with plants and a brass elephant — Antique tables

Brass urli bowl filled with flower petals and a floating lotus — Brass urli

Crystal chandelier — Hanging light

Hall Entrance

A scalloped arch framed by illuminated niches.

Design visualisation

Render of a sandstone hall entrance with a scalloped arch, painted floral vines and rows of niches holding brass vessels

Hall Façade

Design visualisation

A continuous palace-garden scene connects the hall entrances.

Panoramic render of a palace garden mural with pavilions, arches, palms and peacocks above a maroon block-print base

Heritage Hotspot

Warm niches and traditional props create a focal space.

Stepped white niches lit by candles and lanterns at night

Render of a lit niche installation with seating and lamps set into the palace-garden facade

Built heritage hotspot: a stepped peach structure with arched niches holding lit diyas, gold cushions and brass lanterns on a maroon carpet, with models in embellished lehengas and a painted palace-garden mural behind

Main Gate

Design visualisation

A palace gateway welcomes visitors to the fair.

Render of Gate 2: a rose and gold arch reading 83rd National Garment Fair, with a directory panel, a peacock panel and an elephant panel

Driveway Signage

From pillar concept to directional signage on site.

Concept of a rose and ivory arched pillar sign reading India's largest apparel trade show

Built arched pillar sign on the driveway among trees

Directional Pylon

Illuminated pylons guide visitors between the halls.

Render of a maroon pylon with a gold jaali panel and the hall number 2

Built maroon pylon with an illuminated arrow and hall number 4

Hall Bunting

Gold motifs on maroon give the banner a heritage character.

Design visualisation

Tall maroon hall bunting with gold motifs and a large Hall 4 number

Hall 4

A large hall number supports clear identification.

Application visualisation

Concourse Application

Wayfinding through the fair

Overhead banners and directional pylons extend the identity into connecting routes.

On site

Hall Entrances

The heritage concept comes to life at the venue.

On site

Hall Entrances

The heritage concept comes to life at the venue.

On site

Hall Façade & Carpet

Palace-garden graphics continue beside a maroon patterned carpet.

On site

Men's Show Entrance

Hall 1

Heritage blue frames the arrival gateway.

Registration facade with painted trees, palms and peacocks, and visitors at the registration desks

Registration Façade

Illustrated gardens and planted edges frame the reception area.

Project credits

Concept & design: The Turtle Story
Client: CMAI
Edition: 83rd, July 2026
Creative direction: Royal Heritage