Branding - Communication - Marketing
The ight, is a luxury streetwear brand that draws inspiration from a blend of cultures and global themes to deliver authentic designs. Catering to the Gen-Z they have launched premium headwears.
The infinity-inspired logo symbolizes limitless creativity, while a bright colour palette and strong typography reflect confidence and individuality, designed to captivate Gen Z. The tagline 'Be Iconic Everyday' speaks for self- expression and unapologetic energy.
BRANDING & PACKAGING
MARKETING
CAMPAIGN MANAGEMENT
We tailored Website Banners for each campaign, ensuring 360° communication in its messaging and engagement across all digital touchpoints.
BRAND LAUNCH POSITIONING
The ight takes over NYC
For the Brand launch we tailored "The ight takes over NYC," a campaign featuring artworks based in NYC, establishing a global appeal, introducing the products and positioning the brand.
Website Banners
COMMUNITY BUILDING
Video
Campaign shoot
Capturing the talents along with the ‘iconic’ locations of Mumbai.
Video Editing
Curating engaging content where luxury meets streetwear.
The Icons
"The Icons" was curated to build a community, driving audience engagement through a giveaway that encouraged participation and made the brand aspirational.
MOTION GRAPHIC
ANIMATIONS
Instagram Stories
To generate pre-buzz for the campaign and giveaway, driving engagement and hype before the launch.
Collection Launch
The ight edition
Crafted reels to create engaging content in order to generate pre-buzz and hype around the campaign and giveaway.
Photoshoot
Creative direction for the collection launch, crafting a luxurious, premium feel and creating content that elevates its identity, aligning with the collection.
Content Management
UGC & INFLUENCER MARKETING
/Shortlisting
/Strategy
/Execution & Optimization
Content Management and Strategy ensuring brand consistency, defining themes and guidelines, and authentic storytelling.
PERFORMANCE MARKETING