Novimed

Opontia is a Dubai-based next-generation e-commerce group in Eastern Europe, the Middle East, & Africa. They acquire, operate and scale outstanding e-commerce brands with superstar products.

As a process of one such acquisition of an orthopaedic solution brand - Novimed, the turtle story was engaged to refresh the brand identity

Novimed is an innovative brand that enhances your everyday life. They provide ergonomically designed therapeutic solutions for all types of supporting. They have the vision to make high-quality products easily accessible for patients and reduce their medicine intake. in terms of supporting treatments.

A minimal and contemporary brand identity that evokes trust and captures the essence of innovative and ergonomic solutions, was developed.