PUREPLAY SKIN SCIENCES

REBRANDING | MARKETING COLLATERALS

Client
Pureplay Skin Sciences Pvt. Ltd.

Country
India

Year
2022

ABOUT THE BRAND

Their simple purpose is to add real goodness to the world we live in. To be caring, progressive, growth - oriented, nature - loving organization that does more than sell beauty & personal care products.

Pureplay, as an organization, has undergone significant transformation in recent years. This positive change has been embraced by the entire team, who are eagerly anticipating a fruitful metamorphosis that not only transforms themselves, but also positively impacts stakeholders. Pureplay's ultimate goal is to be a positive change-agent in the Indian beauty and personal care industry.

Given these ambitions, a refreshed brand was deemed necessary to reflect the company's new and improved identity. By inspiring employees with a new and powerful brand identity, Pureplay hopes to drive further positive change and cement its position as a leading force in the industry.

PROJECT BRIEF

OUR APPROACH

STRATEGY

This project focused on defining and showcasing the new pillars of the brand, with the aim of inspiring both employees and customers. By doing so, they hope to continue growing and innovating in the beauty and personal care industry while staying true to their core principles.

RESEARCH

Our aim was to create a strong, cohesive brand identity that truly reflected Pureplay's ethos. Through careful collaboration, we developed a refreshed brand identity that will help drive the company's growth and success.

DESIGN

Pureplay Skin Sciences believes in three core values: Positivity, Purity, and Progress. To reflect this, we redesigned the brand identity with a logo that symbolizes each pillar. The chosen symbols were thoughtfully selected to create a visually striking and cohesive logo that embodies our values. The selected colors also convey our positive outlook. This refreshed brand identity will help establish Pureplay Skin Sciences as a leader in the industry. We're excited to see where this new chapter takes us.

CONCEPT DEVELOPMENT

BUTTERFLY

The Pureplay brand refresh includes the use of several symbols within the logo design. The butterfly taking flight and flower buds represent the metamorphosis that the organization is undergoing and the positive changes that they are embracing.

LOTUS FLOWER

The lotus flower, a symbol of purity and progress in Indian culture, was chosen to connect the organization with their Indian roots and their ambition to continue to grow and innovate into the future.

INFINITY SIGN

Lastly, the infinity symbol was selected to signify the immense potential and opportunities that lay ahead for Pureplay Skin Sciences. These symbols were thoughtfully chosen to create a visually compelling and meaningful logo that accurately reflects the values and goals of the organization.