Rumi

‘Beauty begins the moment you decide to be yourself.’ ~ Coco Chanel.

Beauty is more than skin deep, it resides on the inside. Rumi stands in celebration of this self-love, this care for yourself. It is from your strength and courage that we emerge, and your strength and courage that we add to. Rumi is a celebration of beauty by giving, by adding to its most natural form. It is a celebration of you.

Pastel, minimal and sharp – these three define words the design and packaging of Rumi, which is straightforward, simplistic, and easy to understand in its objective, all in while visually talking about the true essence of the brand – comfort, strength and beauty.